Anti-Coleman ad buy in the Twin Cities.

Posted at 1:52 PM on July 10, 2007 by Tom Scheck (1 Comments)

The public file at KSTP-TV says the ad buy for Americans United for Change is $11,675 at that station. The paperwork also said the group (which is running this ad criticizing GOP Sen. Norm Coleman) is spending $11,675 at WCCO, KARE and KMSP. That's a total of $46,700 in the Twin Cities market. UPDATE: The folks at Americans United detail the ad buy in the comments section. Apologize for the mistake. The ad contract at KSTP said the buys were equal at each station.

The public file did not include any purchases from the Democratic Senatorial Campaign Committee who says they're running this ad targeting Coleman. So here's the question -- Are the groups generating more air time from earned media than paid media for these ads?

Update: It appears that the ad buy did generate a large media reaction. Jeremy Funk (who corrected me on the ad buy in the comments section) sent out an e-mail to "interested parties" entitled "All eyes on Norm Coleman" touting the number of stories done on the ad. 15 stories in total ranging from MPR to Roll Call to MSNBC.

Comments (1)

Hey there – just need to correct the record here - this is the actual break down per station, by Gross Media Costs, of the Americans United for Change ad buy:

KARE $30,000 / KMSP $16,000 / KSTP $11,675 / WCCO $21,250 / Cable $15,000 / Total $93,925.

It appears you neglected to take into account the cable spending (15k), and it also appears you may have only checked with KSTP and mistakenly assumed we were spending exactly $11,675 at all four networks, when in fact, KSTP was the lowest buy of the four. When you add up all the gross spending, it’s $93,925, which is double your figure.

Also, I should note the $93k does not take into account the nearly $15k in production costs we incurred -- which makes the total cost to us over $100K and still a “significant six-figure buy” as we have said from the beginning. I hope this clears up any confusion.

Feel free to contact us if you have any questions.

Jeremy Funk

Press Secretary

Americans United for Change

Posted by Jeremy Funk | July 10, 2007 4:39 PM

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