News Cut: August 3, 2012 Archive

Olympic ads hit and miss

Posted at 12:33 PM on August 3, 2012 by Bob Collins (7 Comments)
Filed under: Marketing and advertising

I was zipping along Highway 42 in Rosemount the other day when I passed an obese man on a bike, fairly well laboring on the flat stretch of roadway that often features the beautiful people on their multi-thousand-dollar bikes and colorful biking clothing.

When I was younger and dumber, I'd be tempted to make the snide comment at the sight. Instead, I whispered to no one, "good for you, pal. You're out there."

That's why this Nike Olympics ad is a winner...

The kid is Nathan Sorrell, 12, of London, Ohio. It doesn't appear he was much into jogging until he got paid to do it. But he told his local paper that he and his mother will now work to lose weight, which would be great.

I'm as much into watching the fit athletes of the Olympics as much as the next person, but the country needs to see more of Nathan. (h/t: Boing Boing)

While we're on the subject of Olympic commercials, please explain the Proctor and Gamble message that seems to leave out part of the team...

Are there no Olympic dads?

(7 Comments)