The 'I' 'R' and 'S' words
Posted at 11:21 AM on June 21, 2012
by Bob Collins
(4 Comments)
Filed under: Marketing and advertising, Politics
North Dakota Rep. Rick Berg is the Washington Post's poster child for disguising an important fact in campaign advertising.
Words like "incumbent" or "representative" or "senator" are out. The campaign marketing people are downplaying any previous election to the Senate or House.
The Post takes Berg, who's running for Senate, as an example, noting that in biographical profiles, the campaign ads leave out any reference to being an elected politician.
It's a difficult theory to prove on this side of the border, however. None of Minnesota's sitting congressional representatives has produced an ad yet. Nor has incumbent Sen. Amy Klobuchar.
Comments (4)
his campaign also fails to mention that rick berg was a slum-lord which is how he made most of his money
His Blue Jeans are to clean in the ranching parts of the ad.
This is nothing new. Same goes for party labels.
Tarryl Clark released a TV ad on the 17th. I haven't seen it air yet but they do have it on the website.
http://www.tarrylclark.com/2012/06/17/clark-campaign-releases-first-tv-ad/
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