Nonprofits get more air time on Rush Limbaugh show

Posted at 11:28 AM on March 8, 2012 by Jon Gordon (4 Comments)
Filed under: Politics

From AdAge.com:

The boycott against talk-radio host Rush Limbaugh has some unexpected beneficiaries: nonprofits getting more ad time on his show. The United Negro College Fund, Big Brothers Big Sisters and the American Heart Association are among the organizations that had ads air yesterday during Limbaugh's program...

Win McNamee/Getty Images

Dozens of companies have pulled ads, including Minnesota-based Select Comfort.

Media Matters is tracking, one commercial break at a time, whose ads are appearing on Limbaugh's program in the wake of Limbaugh's remarks about a Georgetown University student. A majority of the ads seem to be coming via the Ad Council, which distributes public service announcements.

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Comments (4)

Even arrogant hate filled junkie liars can be redeemed.

Posted by Jim Shapiro | March 8, 2012 1:09 PM

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but not this one

Posted by MikeB | March 8, 2012 1:37 PM

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Call me cynical, but the increase in public service announcements could easily be a PR strategy to paint the program as socially conscious.

Posted by kennedy | March 8, 2012 3:51 PM

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Public service announcements are simply a way to fill dead air. Some were for the Dept of Heath and Human Services. Or maybe Rush is suddenly pro-government.

Posted by William | March 8, 2012 8:02 PM

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