When advertising offends
Posted at 12:00 PM on November 17, 2011
by Bob Collins
(0 Comments)
Filed under: Marketing and advertising
The Vatican today said it will take legal action to block publication of a digitally altered image that shows the pope kissing an imam. It's the advertising work of Benetton, the clothing company which has made a pretty good living by pushing the advertising envelope.
"We must express the firmest protest for this absolutely unacceptable use of the image of the Holy Father, manipulated and exploited in a publicity campaign with commercial ends," Vatican spokesman Federico Lombardi said in a statement.
Benetton's "United Colors of Benetton" as campaign was shocking in its time...
This latest campaign has a certain familiarity to it... minus the whole "kissing thing," of course.
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