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Too pretty for homework?

Posted at 11:04 AM on August 31, 2011 by Bob Collins (0 Comments)
Filed under: Marketing and advertising

Someone at JC Penney felt the heat today after this sweatshirt appeared on its online catalog...

tshirt1.jpg

The Twitterverse and some bloggers took it and ran with it...

tshirt_twitter.jpg

And late this morning, it disappeared...

jcpenney_tshirt.jpg

All in a good day's work on Twitter and the blogs.

How could the ad folks have been so dumb? Easy.

(h/t: Bill Childs)

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