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PR battle for the face of a strike

Posted at 2:35 PM on August 12, 2011 by Bob Collins (2 Comments)
Filed under: Economy, Marketing and advertising

A Fargo marketing firm this afternoon posted this video promoting the people at American Crystal Sugar company.

Yesterday, many of those faces may have been standing on the bridge that separates Fargo from Moorhead.

Workday Minnesota has posted its own "faces" of the company's workers, 1,300 of whom have been locked out of the Moorhead plant since workers rejected a contract offer that they say increases health care costs and makes it easier for the company to hire subcontractors instead of union workers.

Comments (2)

I had a choice yesterday. Crystal sugar or Pure Cane Sugar. I choose Pure Cane Sugar, and will continue to do so.

Posted by Jim G | August 12, 2011 3:37 PM

Same here. I've always chosen Crystal sugar because I want to support Minnesota companies. But I'm going to buy C & H from now on, at least until those workers are allowed to return to work. Then I'll see what kind of contract they all agree on.

Thanks for giving this story some space, Bob. It hasn't received much coverage -- at least in my sphere.

Posted by Jamie | August 12, 2011 5:27 PM