Chevron's, media's bad day
Posted at 12:41 PM on October 18, 2010
by Bob Collins
(5 Comments)
Filed under: Marketing and advertising
The oil company Chevron probably isn't going to win any awards for public relations campaigns. Today it unveiled its "we agree" campaign, to try to convince people that it's not just any oil company...
And it took opponents -- believed to be the famed Yes Men -- to crank out fake press releases and set up a fake Web site to mock it:
Here's an example of the confusion being caused today. Is this press release real or fake?
Answer below the fold.
Among those sites getting fooled by the site was Southern California Public Radio, MPR's sister operation in the region.
Some journalists are having an even worse day than Chevron.
(It's fake)
Comments (5)
Isn't Chevron the company owned by Venezuela, more or less state owned now by Hugo Chavez?
That's CITGO.
Turns out it's not so much a hoax as a parody.
... which was pretty clear in Bob's original post, BTW...
Duh... Oh yeah. Never mind...
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