Chevron's, media's bad day
Posted at 12:41 PM on October 18, 2010
by Bob Collins
(5 Comments)
Filed under: Marketing and advertising
The oil company Chevron probably isn't going to win any awards for public relations campaigns. Today it unveiled its "we agree" campaign, to try to convince people that it's not just any oil company...
And it took opponents -- believed to be the famed Yes Men -- to crank out fake press releases and set up a fake Web site to mock it:
Here's an example of the confusion being caused today. Is this press release real or fake?
Answer below the fold.
Among those sites getting fooled by the site was Southern California Public Radio, MPR's sister operation in the region.
Some journalists are having an even worse day than Chevron.
(It's fake)
Comments (5)
Isn't Chevron the company owned by Venezuela, more or less state owned now by Hugo Chavez?
That's CITGO.
Turns out it's not so much a hoax as a parody.
... which was pretty clear in Bob's original post, BTW...
Duh... Oh yeah. Never mind...
| October 2010 | ||||||
|---|---|---|---|---|---|---|
| S | M | T | W | T | F | S |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 | ||||||
Master Archive
Recent Entries
- Mary and Bob (5/21/13)
- If the tornado had hit MSP
- A 2018 Super Bowl for Minneapolis?
- Even if people quit smoking, state will reap plenty from cigarette tax hike
- Tornadoes, coincidence, and the spring we didn't have
- Tornado shows value of media's weather obsession (5x8 - 5/21/13)
- Oklahoma City knows tornadoes
- Gas price theory: Rockets and feathers
- The Oklahoma tornado up close
- Court: Minnesota's Human Rights Act prevents firing spouse
Categories
- Add category
- Art or Eyesore?
- Arts
- Aviation
- Bridges and roads
- Coffeeshop Chronicles
- Crime and Justice
- Disasters
- Economy
- Energy
- Five by 8
- Floods
- Floods 2011
- Fresh Eye on the Radio (with Mary Lucia)
- Health
- History
- Icons
- Life
- Marketing and advertising
- Media
- Music
- News
- News Cut on Campus
- Northwest Airlines
- People doing good
- Politics
- Race
- Regional history
- Religion
- Schools
- Science
- Sports
- Surveys and trivia
- Tech
- The jobs we do
- The political conventions
- The Quiz
- The Unemployed series
- Things that are puzzling
- War
- Weather
- What's the Story Here?
- When people do good
- wildlife
- You Should Meet...
Services
- Become a Member
- Member Connect Accounts
- Leadership Circle
- Sustaining Members
- Member Discounts
- Become a Sponsor
- Tax Information
- Planned Giving
- Vehicle Donation
- Donate Stock