Who owns your name?

Posted at 5:11 PM on March 9, 2010 by Bob Collins
Filed under: Fresh Eye on the Radio (with Mary Lucia)

At what point is someone's name not just someone's name? Lindsay Lohan is suing the E*Trade company for using her name in this commercial:



The ad doesn't make any reference to Lindsay Lohan other than it named one of the kids Lindsay and referred to her as a milkaholic.

The Hollywood starlet says using those two references should net her $100 million.

Then there's this ad from E*Trade:



"Shankapotomous?" Who gets the big money for that one? I'll tell you who...



That's one of the "stories" on today's news discussion with The Current's Mary Lucia.


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