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Sign of the day

Posted at 8:56 AM on October 15, 2008 by Bob Collins (7 Comments)
Filed under: Marketing and advertising

Bored by the same-old-same-old political signs? Then you have to give some credit to Rep. Sonda Erickson, whose billboard was captured on the little screen by MPR's Tom Weber yesterday.

sondra_erickson_sign.jpg

Just for the heck of it, I looked at a satellite image of Erickson's neighborhood. I'm thinking there might be some environmental reasons for not drilling there.

erickson_satellite.jpg

If you see a really creative approach to political advertising, send it to me.

Related: Justin Heideman at the Walker Art Center sent along a reminder of the Walker's project for people to make their own yard signs.


Comments (7)


Last night WCCO aired a cartoon character staring at a screen with a countdown running underneath up to 15 seconds and the title at the bottom "Political advertising break". This came at a station break and preceded...more political ads.

Posted by b2 | October 15, 2008 9:57 AM


It's pretty easy to say that when there is no chance that anyone will ever ask her to drill in her yard.

Posted by brian | October 15, 2008 10:17 AM


I blogged about the political ad breaks over at wcco.com/jasonblog. There's a bunch of them at our creative group's YouTube Page.

Posted by Jason DeRusha | October 15, 2008 10:26 AM


While that's a clever billboard, I'm afraid Ms. Erickson's offer won't get any takers, as Minnesota has no commercially viable petroleum resources.

In spite of this, our state produces roughly a billion gallons of biofuels (ethanol and biodiesel) a year. That represents about a quarter of the gasoline consumed by Minnesota drivers in an average year.

So instead of "drill, baby, drill!" the Minnesota chant should be "distil, baby, distil!"

Posted by Bob Moffitt | October 15, 2008 11:33 AM


Perhaps what Princeton really needs is an oil refinery. Any takers, Princeton?

Posted by Bob Collins | October 15, 2008 12:31 PM


I am originally from the Princeton area and I saw this sign last weekend on my way to visit my parents. I'm kinda personally embarassed by this.

Posted by Jennifer | October 15, 2008 3:30 PM


I'm sure Erickson has never been on a drilling site. It wouldn't just take her yard, it would take her house.

Posted by Charlie Quimby | October 16, 2008 11:37 AM



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