The daily grind revisited

Posted at 7:21 AM on February 27, 2008 by Bob Collins (1 Comments)

Starbuck's closed all of its stores yesterday afternoon to hold a giant training session to "refocus on the customer experience." CEO Howard Schultz is trying to get the coffee shop's vibe back. "This is about the love and the passion and the commitment that we all need to have to the customer," he said in a training video.

It should be quite a morning at Starbuck's, then.

So kindly report here how passionate you found the delivery of your joe today.

Comments (1)

While I wasn't at a Starbucks this morning, I did watch the iPod Touch commercial last week and was interested to see Starbucks prominently featured. Give a look...

http://www.apple.com/ipodtouch/

The CEO has been on the we're shooting ourselves in the branding foot bandwagon for awhile now. I'm curious how/if this can be turned around.

Mark S. Jungmann
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Posted by Mark S. Jungmann | February 27, 2008 7:36 AM

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