News Cut

Just say 'yes' by saying 'no'

Posted at 6:02 AM on December 10, 2007 by Bob Collins (1 Comments)

As Minnesota tries to figure out how to curb its binge drinking ways, some research in the U.K. today is worth considering. Anti-drinking messages may encourage young people to drink more.

The Bath team found adverts which show drunken incidents - such as being thrown out of a nightclub, or passing out in a doorway - are often seen by young people as being typical of a "fun" night out, rather than as a cautionary tale.

Comments (1)

The ads seem to be another useless attempt by the Nanny State to influence how people live. Why is it a surprise that young adults behave now the way they've behaved for decades? Why shouldn't they laugh at the ad messages and see them for the meddling social-programming they represent?

Posted by Sylvia | December 11, 2007 3:29 PM


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