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Oxymoron of the day, courtesy of Sony BMG

Posted at 12:39 PM on January 4, 2007 by Hans Eisenbeis (12 Comments)

Picture 7One of the things that is really impeding the development of great music-related podcasting is, well... actually it's four things. The major recording labels. They have been dragged kicking and screaming into the digital age, and they have been—until today—firmly against licensing any form of music that is not controlled under digital rights management (DRM). From a listener's point of view, this has serious ramifications: Like you can't transfer iTunes purchases to your MP3 player, or import legally purchased music into your Garage Band project. Your favorite radio station has a heck of a time getting legal rights to play music on a podcast.

But now Sony BMG has announced a willingness to experiment with licensing some of their music to podcasters.

Sony BMG's actions seem to indicate that the company is willing to do some cautious risk-taking in hopes that the podcasts will spur customer interest in buying more music, and other labels are sure to keep an eye on Sony's success.

Did you catch that? Cautious risk-taking. That should rank right up there with jumbo shrimp, fake astro-turf, and military intelligence.

Apparently someone under the age of 50 finally broke into the boardroom with the news that wider exposure means higher sales... it's the same argument that has kept used CD and record stores operating for 50 years, despite the fact that it's a "gray market" that does not pay original artists or their labels a red cent.

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