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Pain Is Weakness Leaving Your Body

Posted at 7:01 AM on September 8, 2006 by Hans Eisenbeis (78 Comments)

While the timeless Bob Dylan enjoys new life at the top of the charts, the music of dearly departed Johnny Cash plays on, too--in a new commercial. Nike, a company that has flirted with rock 'n' roll controversy many times in the past (remember their desecration of the Beatles "Revolution"? Tut tut!), has created a new ad for its international division that features Cash's 2002 cover of Nine Inch Nails' "Hurt," cut into footage of professional athletes in moments of, uh, intense vulnerability. Well, let's let the pros explain it to you:

Instead of focusing on their glorious peaks, the ad captures the athletes during times of trials and tribulations -- those split-second instances when they overcome significant physical and/or mental barriers.

For no apparent reason, these ads will not be airing in the US, according to Billboard magazine.

Unfortunately, there are no plans to make the spot available to American audiences any time soon.

Geeze, it's almost like they've never even heard of YouTube!

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