The Current Music Blog
< Schoolmarmish Reminder No. 1 | Main | The 'Gator: Two spoons of brown sugar on the oatmeal of pop culture trivia >

Like Digging For Potatoes, No. 3: Of Montreal Sells Out!

Posted at 1:00 PM on September 25, 2006 by Hans Eisenbeis (5 Comments)

You may recall hearing that Of Montreal--the sunny indie-pop group that is actually of Athens, Georgia--had licensed a song to the carnivorous restaurant chain Outback Steakhouse.

Well, it has arrived at your table. Medium-rare with hashbrowns, yes?

Warning! Viewer discretion is advised. Video includes footage of bizarre, self-slicing pineapples caroming all over the place.

Comments (5)

God....This almost made me punch my monitor when I saw this...

What bugs me the most is they completely BUTCHERED the song with terrible lyrics promoting average food, with NO mention of Of Montreal whatsoever...

My ears will pierce with the sound of "Oh, thats the song from the outback commercial!!" for months to come....

Posted by Geoff Gurak | September 25, 2006 10:03 PM

What a bad way to wake up. Thanks.

Posted by Aaron Landry | September 26, 2006 7:20 AM

I think I just hurled my Bloomin' Onion.

So, Of Montreal have now upped the ante of what it's acceptable for young bands to do these days: not only to allow your song to be used for commercial purposes, but to allow it to be re-written to gag-inducing dimensions. Is this some kind of post-post-irony?

Actually, I tend to think it's more that young musicians have grown up in a world where they've never known anything but "free-market-fundamentalism." They consider what we used to think of as artistic purity as quaint and ridiculous.


Posted by Steve Seel | September 26, 2006 12:38 PM

I couldn't stop laughing when I read your description.

And then I watched the video.

That's just... horrible. It's weak! And what a strange-sounding watered-down version of their music and voices. I wish this was plagiarism, then Of Montreal could sue the pantses off of Outback. Instead, they're going to have to sue themselves because this sucks so bad.

Posted by Crystal | September 27, 2006 12:51 PM

I feel sick.

I wonder how much $$ they got?

Posted by chuck | September 27, 2006 5:46 PM

Post a comment

The following HTML tags are allowed in your comments:
+ Bold: <b>Text</b>
+ Italic: <i>Text</i>
+ Link: <a href="http://url" target="_blank">Link</a>
Fields marked with * are required.


Comment Preview appears above this form upon pressing the "preview" button. Edit your comment and press "preview" again, until you are satisfied with your comment.

Your comment may not appear on the blog until several minutes after it was submitted.

E-mail this page
Print this page
Submit to Digg
Save to Delicious
Share
Audio help
September 2006
S M T W T F S
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30


Master Archive
Recent Entries
Tools
Categories
Services
Become a Sponsor