A pre-transformed Camaro in Transformers: Revenge of the Fallen" (Images courtesy Paramount Pictures)
She quotes auto industry analyst John Wolconowicz: "You're gonna get a lot of instances where kids who are not old enough to buy a car are gonna ask Dad, 'let's go down to the Chevy dealer and see that new Camaro,'" he says. "And Dad might wind up driving out in a Malibu or a Silverado or something else that's more practical."
GM was meant to be pumping in millions of advertising dollars, but after filing for Chapter 11 protection the ad budget got slashed. The film will get less cross promotion, but it looks like a win-win situation for GM.