Posted at 2:07 PM on May 21, 2009
by Euan Kerr
People buying tickets for "Night at the Museum: the Battle for the Smithsonian" at the Rosedale 14 in Roseville this weekend will get something a little extra for their money.
Owner AMC has installed an IMAX system in one of its theaters, meaning a clearer image, a better sound, and a new curved screen designed to get audiences closer to the action. The theater in Roseville will hold about 240.
While there are two other IMAX screens in the Twin Cities, at the Science Museum and the Minnesota Zoo, this will be the first center city IMAX dedicated primarily to Hollywood fare.
The theater is likely to be busy as a host of major releases are being re-mastered for IMAX, including the new Transformers film, the new Harry Potter, and the much anticipated "Avatar" due for release in mid-December.
Point of clarification, Euan. People should know that Zoo is still the only place to get the "true" IMAX experience with the massive screen size. Here's an explainer.
You'll be paying $4 more at Rosedale but not necessarily getting what you expect, at least if it's in the auditorium there that I think it is (it has to be, there's only the one huge curved one). I still love that theater and frequent it often, but if we really want the overwhelming IMAX size we'll still have to go to Apple Valley.
Except it's not really IMAX!
IMAX until now has been a patented system with 70mm film and a gigantic screen. Recently, the braintrust at IMAX decided there was money to be made by licencing the IMAX name to commercial multiplexes. I'm sure it was lucrative financially in the short run, but they risk tarnishing the good name they've earned in the past 20 years.
Perhaps the Roseville added a few subwoofers, but as far as image quality is concerned, mediocre digital projection (albeit from 2 digital projectors) cannot come close to the visual quality of what has been known as IMAX till now, 70mm projection on a gigantic screen with many speakers (locally at the Minnesota ZOO).