An article in the Glasgow Herald shows Belgian tourism officials bracing for a visitor onslaught after the release of Martin McDonagh's "In Bruges."
This is despite one of the characters incessant attacks on the city as boring. At one point Ray, played by Colin Farrell sees a medieval painting depicting hell, and comments that what hell really will be is eternity spent in Bruges.
However it seems the city expects the film will result in visitors. There's no such thing as bad publicity, as long as you spell the name right, eh?