Posted at 7:26 PM on March 9, 2008
by Euan Kerr
Watching the trailers before a movie recently I suddenly felt very old. Preview after preview came by and I just wasn't hugely interested in any of them.
The reason? There was no mystery to them. I don't need to see them because I feel I know exactly what was going to happen in every single one.
Now I know I have seen a fair number of movies in my time, and I also know I passed out fo the demographic most treasured by the big studios years ago. Yet still I am looking for a bone or something in a trailer to make it at least a possibility that I would consider going to see a flick.
The thing that really inspired this rant is the trailer for "Never Back Down" which I have now been subjected to at least three times. How many times can they remake "The Karate Kid?" I was just waiting for Ralph Macchio to step forward to offer advice to the ultimate fighters featured in the trailer.
Now strangely enough there is a similar movie which offers a great deal more simply be cause of who wrote it: David Mamet's "Redbelt."
Here's that trailer:
Euan, do you think it is the movies that don't have mystery, or that the trailers are revealing too much?
Trailers have evolved - I'd love to see a side-by-side comparison between trailers of Hollywood's golden age and similar movies today.
Julia Schrenkler, Interactive Producer MPR | APM