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Sign of the Week

Posted at 12:16 PM on June 27, 2006 by Euan Kerr (3 Comments)

The Roseville 4 has the following signs posted on the glass which customers pass as they approach the ticket counter.

Sign 1: Kittens cry when you bring in outside food and pop.

Sign 2: Don't make the kittens cry.

Sign 3: OK, there are no kittens.

Sign 4: They are a metaphor for the owners.

Then further along the wall, more signs.

Sign 5: It's uncool to bring in outside food and pop.

Sign 6: Don't be uncool.

As a discount theater the Roseville doesn't make a lot of money off its ticket sales, so concessions are really important for the bottom line. The signs are not quite Burma Shave, but they must make people think!

Comments (3)

Euan, I've heard that many theaters consider concessions to be where the money is. At those prices it certainly makes sense candy represents quite the profit...

There doesn't seem to be any industry standard. Sure most theaters have signs that say "no outside food or beverages" (albeit not as funny as the ones you mention here) but how much enforcement is there? I've literally seen someone bring a curbside-to-go bag of food into a theater. She proceeded to have a full dinner a few rows in front of us! On the other hand, I've heard tales of people getting kicked out for noshing on store-bought candy.

Do you think it matters more to the smaller, independent theaters?

Posted by Julia Schrenkler | June 28, 2006 9:39 AM

Clearly yes, it does because their profit margin is much smaller, especially if they are only charging a couple of bucks a ticket. They have to rent the print, they have to pay their staff, run their building, and do whatever advertising they feel is necessary. The concessions are an important part of that.

I have never seen anyone get turfed out for food violations. Has anyone else?

Posted by Euan Kerr | June 28, 2006 11:23 AM

Haven't seen it, but heard about it...not sure I buy that it was the _only_ reason.

Posted by Julia Schrenkler | June 29, 2006 8:36 AM

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