In the Loop

In the Loop: September 4, 2007 Archive

Flickin' the flacks

Posted at 11:40 AM on September 4, 2007 by Jeff Horwich (8 Comments)

Sanden and I had a nice run last week.

Within the space of just a few blog posts, we managed to attract attacks from shadowy hype-sters for three unusual products: Water that has been to space, a sports drink made from pickle brine, and George Michael.

Are these official P.R. folks, or just giant fans of said products, leaping to their defense?

Exhibit One, a response by "Jonni Oppenheimer" to Sanden's post on Microgravity Enterprises, which is sending ingredients out of the atmosphere and then making water and energy drinks:

"So, they have a gimmick. Big deal. Does it bother you that Red Bull gives you wings or you can "party like a rock star?" At least their gimmick is real. It really has been to space. Give them some credit, this is a very creative idea."

Exhibit Two, a more Socratic (market research-oriented?) response by "bsimon" to a post about "Pickle Juice Sport:"

"Is it disgusting because of the makeup of the brine, or because you think drinking out of a jar containing food that someone else might consume is disgusting?"

Exhibit Three, the response by "PILI" to my linking to a Newsweek slideshow that mentioned how George Michael (like Larry Craig) got busted for doing bad things in the bathroom:

"I PERSONALLY HAVE HAD ENOUGH OF THE GEORGE MICHAEL TRASHING. THIS IS OLD NEWS AND EVERYBODIES PERSONAL BUSINESS. LETS FOCUS ON OTHER THINGS REAL NEWS & WRITE FOR INSTANCE ABOUT THE FANTASTIC 25 LIVE TOUR HE JUST FINISHED THE 2ND LEG OF. IT WAS BRILLIANT!!!!"

Makes us wonder if getting snarky about B-list products (or celebrities) might be a fun new way to prompt comments to the blog....

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