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Spring Numbers
August 04, 2005

In all the excitement over National Night Out, I forgot to tell you that our Spring numbers are out and The Current had a very strong showing again. We were all wondering whether there would be the same, more, or fewer listeners. We aren't a bunch of nervous, fretting number-watchers, but we do pay attention when the reports come in. This time it was definitely good news. Our Metro CUME was 170,100 and our share was 2.1. We're happy about it.

Beyond the numbers, we measure our progress in all sorts of other ways. We want to have a positive impact on the music community and we're happy when we hear that shows are selling out, records are flying off the shelves, and musicians are getting gigs. We also want to contribute to our broader community, so we're happy when our listeners sponsor neighborhood block parties, attend the Fringe Festival, or learn about the Supreme Court from Alan Page. And we want our listeners to tell us how we're doing, so your emails, letters, calls, and forum postings all tell us that you're not only listening, you're eager to be involved. All these measures matter, and this past week, the indicators have all been strong.

Thank you!

Posted by Sarah Lutman at 09:26 PM | Comments (2)

Comments


Sarah,
How do these numbers rate against other stations (similar formats, other MPR stations, leaders, etc.)
Thanks!
Don

Posted by: Don Sticksel at August 8, 2005 10:38 AM

You requested to hear an 89.3 success story: I do not purchase music often anymore - being in the 30-40K income bracket and the 40-50 age bracket. However, due to the Current I purchased a CD yesterday via the MusicSource. I have begun to create a 'truly do desire' music list--thanks! Why isn't 89.3 playlist an option on the prms.org playlist drop down menu?

Posted by: ASuccess at August 8, 2005 04:26 PM

 

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