On Now

Listen to the Stream
  • The Planets: Jupiter 9:00 Gustav Holst
    BBC Philharmonic Orchestra
    Andrew Davis
    Buy Now
  • Valdres-March 8:50 Johannes Hanssen
    Iceland Symphony Orchestra
    Bjarte Engeset
    Buy Now
Playlist
Other MPR Radio Streams
Choral Stream
MPR News
Radio Heartland

You can now listen to Classical and Choral Music on your iOS (iPhone, iPod Touch, and iPad) or Android device.

Blog Archive

March 2010
S M T W T F S
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      


Master Archive

Contact Us

Purchase the Music

  • Buy the music you've heard on-air! Your purchase helps support our classical service.
    ArkivMusic

Services

Classical Notes

Classical Notes: March 18, 2010 Archive

Sticky melodies

Posted at 12:35 PM on March 18, 2010 by Alison Young
Filed under: Fun finds, In the media

Why is it that I oftentimes immediately forget the name of someone who has just introduced themselves to me, but not for love or money get a commercial jingle out of my head?

A recent Q&A on the New York Times website points to the success of "earworms." It's "music characterized by simplicity, repetitiveness and incongruity with listeners' expectations is most likely to become 'stuck.' "

Good news for advertisers I would think!