On Now

Music Through The Night®
Valerie Kahler
Listen to the Stream
  • 1st Minuet for Strings 4:01 Giacomo Puccini
    Royal Philharmonic Orchestra
    Jacek Kaspszyk
    Buy Now
  • Violin Concerto No. 18 3:30 Rodolphe Kreutzer
    San Francisco Conservatory Orchestra
    Andrew Mogrelia
    Axel Strauss, violin
    Buy Now
Playlist
Other MPR Radio Streams
Choral Stream
MPR News
Radio Heartland

You can now listen to Classical and Choral Music on your iOS (iPhone, iPod Touch, and iPad) or Android device.

Blog Archive

November 2006
S M T W T F S
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30    


Master Archive

Recent Entries

Categories

Contact Us

Purchase the Music

  • Buy the music you've heard on-air! Your purchase helps support our classical service.
    ArkivMusic

Services

Classical Notes
< Retirement for Mutter? "Nein" | Main | A Night Out, Guerrilla-Style >

AARP synthesizer

Posted at 3:56 PM on November 22, 2006 by Don Lee

Near the top of this week's news in the classical music biz is the gutting of Sony BMG Masterworks. That company housed the remnants of several of the world's mightiest classical music record labels. Reports in both The New York Times and Musical America say most of the top Masterworks executives were laid off--a sad, but not surprising development.

Today The Times published a story online saying that hope for the music industry's health now resides in aging baby boomers. It says AARP is getting heavily into the music marketing game, mostly pop music from the sound of it.

But hmmm. Aren't 50-somethings at the demographic heart of the classical music market? Sony BMG, have you thought about talking to the AARP?

Become a Sponsor