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Classical Notes

AARP synthesizer

Posted at 3:56 PM on November 22, 2006 by Don Lee

Near the top of this week's news in the classical music biz is the gutting of Sony BMG Masterworks. That company housed the remnants of several of the world's mightiest classical music record labels. Reports in both The New York Times and Musical America say most of the top Masterworks executives were laid off--a sad, but not surprising development.

Today The Times published a story online saying that hope for the music industry's health now resides in aging baby boomers. It says AARP is getting heavily into the music marketing game, mostly pop music from the sound of it.

But hmmm. Aren't 50-somethings at the demographic heart of the classical music market? Sony BMG, have you thought about talking to the AARP?